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So, how do you come out on top when you get stuck? What do you do to get unstuck?
When you decide to create something bigger than yourself, you'll eventually have to make a critical decision - where to go next? You'll feel stuck. You'll feel paralyzed with uncertainty. This feeling will cause you a lot of fear and doubt and cause you to struggle to meet your own and your team's expectations.
So, what’s really blocking your path to real success?
Do you consume a lot of your internal resources instead of focusing on what really matters the most? Are you simply guessing if the direction of your product will lead to long-term profitable results? Or do you have a bad gut feeling that you already wasted a lot of precious time and money with bad decisions?
You've had endless discussions with your team members without any clear or promising results. But unfortunately, you still need to push the product forward or you’ll run out of money. Every day that passes without action weakens your own reputation across the entire company.
You've been ruminating over a problem for a long time now. Your team has also done a lot of research and even had some useful insights along the way. But despite all of your constant efforts and brainstorming, you still don't know how to help your team generate new ways to create value to the end users.
Has your stiffest competition released brand new products that’ve made them industry leaders? Or maybe you’ve yet to adapt and pinpoint the changes in your market’s needs to reveal where the next big product opportunities may be secretly hiding?
Imagine building a brilliant product that you’ve always wanted to create where every correct decision not only comes easily and effortlessly to you, but the final product itself delivers amazing value to your users.
And imagine having “aha!” insights and taking the right steps that’ll not only unlock your full business potential (by saving time and money), but also help you reduce risks and achieve the breakthrough results you desire the very most.
Now all of this and more is possible for you.
As a Product Leader, you want to deliver exceptional value to your end-users in order to boost the overall success of your business. Knowing when your product will succeed will help inform your most critical decisions and give you and your team the rapid momentum you need to stay on the right track to success.
Avoid making failed investments in developing products that users don’t need or aren’t willing to pay for. Instead, shift your entire focus and efforts to creating useful products that users will absolutely love to buy. By taking this “user first” approach, you’ll cut costs, reduce time, boost your ROI, and improve the likelihood of lasting success.
Tangibly present your new ideas in an exciting and captivating way. Get executives to buy into your product's vision, unlock necessary funding, and get all the support you need from the most important people in the organization.
Your competitors never want you to change. However, taking a strategic look at the product opportunities that exist in your market and acting upon them will not only keep your closest competition up at night, but it’ll also make them fear you. You’ll become a viable threat that they won’t be able to easily overcome.
In today's competitive world, having a "good quality product" simply won’t cut it anymore. You need to have a RIGHT product that people actually want or need. You also need to determine the fastest way to find out if a product is worth developing, if a key feature is worth the effort, and if your value proposition is valid. This is where Design Sprint can help you.
A Design Sprint is a very powerful and effective 5-day step-by-step process created at Google that’ll help you launch a better digital product – but in a fraction of the time! Through quick idea validation, fast prototyping, and rapid testing, you’ll greatly minimize the risk of failure. Plus, this process will help you solve complex challenges with far fewer resources and costs.
It takes as little as five steps to answer critical business questions through design, prototyping, and testing ideas with real users. Here are the 5 steps…
All participants will start by understanding the problem and align on one common goal.
Together, we will sketch out multiple idea solutions.
Next, we’ll choose the strongest solution and create a visual user story.
Our team will then design a
high-fidelity prototype to validate product before building.
Finally, we’ll put a high-end prototype in front of real users to justify overall market interest.
The final outcome of every Design Sprint is to create a high-fidelity interactive prototype that’s been successfully tested by real users and also includes clear insights as to where to go next.
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The Human1st team helped us transform our value proposition from a car wash on demand to a complete digital car service provider. Shortly after our Sprint, the new product and updated deck generated a £1.75 million investment, which led to our company expanding to a new city, Bristol.
From feeling stuck to feeling stressed out to the continuous pursuit of what’s possible when the right product process is implemented successfully. Our clients come from various industries all over the world.
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This, to me, was almost a life-changing experience because we've been hitting ourselves for years on how to make a product that delivers value and you have a good system. Seeing how you were able to facilitate a really heavy lift in a short amount of time got the buy-in of people that weren't flexible to change.
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My Sprint workshop experience was super insightful and eye-opening. The team made the whole process enjoyable and easy to translate. The quality of our prototype is of a very high standard, so much so that clients believed it was our actual app! I highlight recommend working with Human1st.
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Anyone leading a workshop needs to have excellent listening skills and decode the information received to guide the project in the right direction. Simon definitely has this skill. Together with his team helped us reduce the number of meetings that would otherwise be needed to finish the project. In short, they saved a lot of time and resources.
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We had a lot of ideas. Ideas all over the place. And once we started working with Human1st and their methodology, that really helped us start with the discussion around the business and the market instead of going straight to the technology and requirements.
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The fact we went from just a few conversations to a fully-functional prototype in a few days is, quite literally, mind-blowing... the design sprint was well-executed, professionally managed and yielded results which have been a transformational step for us and our product.
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Simon created a focus on important questions and problems while building a strong bond among the team members at the same time. We gain a completely different perspective on our challenges.
If you’re in the design & innovation world, you’re probably a fixer.
When something’s not working, we get curious and try to fix it.
So when I’d been in the field for 10 years, as Lead Product Designer and then Head of Design at big name international design agencies, I saw three areas where all companies were constantly stumbling:
1. Communication – Misalignment between departments and levels.
2. Decision making – Endless discussion and no direction.
3. Validation – Recklessly developing ideas with no user feedback.
I ambitiously proposed a workshop to try to solve these problems and save time and stress.
It wasn’t until I discovered Design Sprint methodology, that I realized the missing piece:
Process.
The mistake most companies make (and that I made with my first workshop), is thinking that the creative path should be unique each time. What you really need is a tried and tested formula which fits every problem, but creates unique results.
Once I qualified as a facilitator with Jake Knapp, the pioneer of Design Sprints at Google, I had that formula in my hands. I switched from product development and implementation to founding my own innovation studio.
Human1st was born.
Through our expertise and battle-tested techniques, 53 world-leading businesses have already skipped the flops and got straight to flying.
If you have a complex challenge, I’d love to chat with you about solutions.
No obligations, just honest human-to-human advice.
Hi! I’m Simon Tratnik, and I worked as a product design lead, head of design, consultant and trainer for fifteen years. I worked with the founders and executives from start-ups to SME across various verticals (including Healthcare, FinTech, MedTech, Education, Insurance, Logistics, Food and Beverage, E-commerce, IoT and Blockchain Technology) on helping them with Product Strategy and Product Delivery.
Today, as a Founder at Human1st, I work alongside an amazing team that runs Design Sprints and other design-led interventions on strategic products and digital innovation for clients all over the world, consulting businesses on product strategy and digital innovation, and offering training to entrepreneurs, designers, and companies.
With over a decade of in-depth experience inside the tech industry, We’ve helped our clients save thousands of dollars and months of unnecessary work by improving their products through validation in a very successful way.
Now instead of wasting your own time, energy and money, your team will have the opportunity to learn directly from the experience we gained from working with these amazing companies:
Now’s your opportunity to finally create a successful and profitable product with your team in a way that’s lightning fast, cost effective and time efficient.
You don’t have to invest months of your time without a reliable game plan or step-by-step blueprint to guide you. Now all you need is ONE week!
Design, prototype, and test your improved bold business idea - in only 5 short days! Here’s everything you’ll get when you invest in it:
Not ready to jump on a call?
Download Design Sprint checklist
We’ve facilitated Sprints in every size of company, from small start-ups right up to large multinationals, and in a huge variety of sectors from FinTech to Automotive to E-commerce to Blockchain and many more. We’ll always give you our honest opinion if there’s a better option for your particular challenge – book a call for a free no-sales assessment.
The best way to assess this is by booking an intro call with our CEO Simon. Depending on your situation, he may suggest a Product Strategy Sprint or a Design Sprint, or direct you to another option if our services don’t fit. Honest human-to-human advice, always.
Design Sprint is a structure that has been successful for businesses of all types and sizes all over the world. But before you commit we’ll always have a free, no obligation chat, so we can confirm if it’s right for your situation. It’s not in our interests to sell you something that isn’t going to work.
Studies show that the optimum number of users to test is 5. We’ve streamlined a swift search and selection process for perfect-fit users from the market you are targeting, using online advertising, small rewards and a precise qualification process to find the perfect 5.
We always bring in the very best experts to fit your unique challenge, covering areas such as UX, design and development, led by a skilled facilitator with years of innovation experience.
The ideal number is 3-6, but we can confirm this on our intro call.
The best part of this entire process is the fact that everything will be done remotely, no matter where you’re at in the world. This means there will be minimal schedule adjustments necessary for you and your team. We can work around your time schedule!
Once you have a tangible representation of your product in your hand and real user insights to guide your next steps, making decisions becomes a lot easier. Usually, we follow with a second Iteration Sprint to polish the idea, bringing it very close to production-ready. You could also use the prototype to sell the idea further to upper management or investors to unlock needed resources.
No problem! Please shoot us an email at hello@human1.st
It is ideal to have a very diverse group of 3-6 people from different departments and they include the decision maker (often a Product Owner / VP / CPO), engineer and someone from companies core business departments (Marketing, Content or Operations, Support).
For sure! 85% of the customer sentiment can be found by testing with 5 customers in your target demographic, per renowned user researcher, Jakob Nielson.
No, not at all. Design Sprints also work well in small, medium and large enterprises, NGO's, foundations, agencies and more.
Once you select and confirm a date, you will receive an email confirmation of your scheduled appointment with a link to Google Meet or Zoom. Calls usually last 30-45 minutes, but I'll book 1 hours just in case.
Don't be. All information you share with me is kept in the strictest confidence. I've been consulting with companies for over a decade. If I had loose lips, we'd have gone out business years ago.
We need at least 2 weeks of lead time to plan a sprint. We need to identify the sprint challenge, identify sprint participants and schedule the sprint. We'll do all of these fully remote.
The best part of this entire process is the fact that everything will be done remotely, no matter where you’re at in the world. This means there will be minimal schedule adjustments necessary for you and your team. We can work around your time schedule!
Once you have a tangible representation of your product in your hand and real user insights to guide your next steps, making decisions becomes a lot easier. Usually we follow with a second Iteration Sprint to polish the idea, bringing it very close to production-ready, but you could also use the prototype to sell the idea further and develop the concept.
Coming out of a sprint, we summarise the recommendations. We capture which features and functionality tested well with user test, which might be superfluous or relegated to the backlog. As part of our final report, we often draft user stories – defining the specific tasks users should accomplish. You will come away with a solid understanding of which features are most important to users.
